Recreo

Product Design

UX/UI Design

UX Research

Project Duration

Team

Tools

Role

4 Months (Jan-Apr 2025)

Kimiya Fani, Soyoung Jeong, Nicole Yan

Figma, Adobe Illustrator

Product Designer

Recreo is a community-focused recreational activity app designed for Baby Boomers to make it easier to discover, sign up for, and enjoy local programs.

This was a course project for the course DESN 2012:Prototyping and User-Centred Strategies at York University.

Recreo

Product Design

UX/UI Design

UX Research

Project Duration

Team

Tools

Role

4 Months (Jan-Apr 2025)

Kimiya Fani, Soyoung Jeong, Nicole Yan

Figma, Adobe Illustrator

Product Designer

Recreo is a community-focused recreational activity app designed for Baby Boomers to make it easier to discover, sign up for, and enjoy local programs.

This was a course project for the course DESN 2012:Prototyping and User-Centred Strategies at York University.

Recreo

Product Design

UX/UI Design

UX Research

Project Duration

Team

Tools

Role

4 Months (Jan-Apr 2025)

Kimiya Fani, Soyoung Jeong, Nicole Yan

Figma, Adobe Illustrator

Product Designer

Recreo is a community-focused recreational activity app designed for Baby Boomers to make it easier to discover, sign up for, and enjoy local programs.

This was a course project for the course DESN 2012:Prototyping and User-Centred Strategies at York University.

OVERVIEW

OVERVIEW

Older adults often need help with finding local recreational programs and navigating the process of signing up for them. Oftentimes, they rely on direct interpersonal support and word-of-mouth recommendations, seeking the conversational validation of a community center staff member to ensure their registration is successful.

Recreo streamlines finding and signing up for recreational activities for Older adults by simplifying the registration process, providing multilingual support, and drawing conversational aspects from the experience of in-person sign-ups.

Baby Boomers often need help with finding local recreational programs and navigating the process of signing up for them. Oftentimes, they rely on direct interpersonal support and word-of-mouth recommendations, seeking the conversational validation of a community center staff member to ensure their registration is successful.


Recreo streamlines finding and signing up for recreational activities for Baby Boomers by simplifying the registration process, providing multilingual support, and drawing conversational aspects from the experience of in-person sign-ups.

Older adults often need help with finding local recreational programs and navigating the process of signing up for them. Oftentimes, they rely on direct interpersonal support and word-of-mouth recommendations, seeking the conversational validation of a community center staff member to ensure their registration is successful.

Recreo streamlines finding and signing up for recreational activities for Older adults by simplifying the registration process, providing multilingual support, and drawing conversational aspects from the experience of in-person sign-ups.

The Problem

The Problem

Older adults often face significant challenges with discovering and registering for recreational activities due to their varying levels of comfort with online registration systems.

Existing multi-step registration process and limited language support often impose a high cognitive load, leading to high abandonment rates. The prevalence of age-exclusive design resulting in social isolation and missed opportunities for active aging.

Older adults often face significant challenges with discovering and registering for recreational activities due to their varying levels of comfort with online registration systems.

Existing multi-step registration process and limited language support often impose a high cognitive load, leading to high abandonment rates.

The prevalence of age-exclusive design resulting in social isolation and missed opportunities for active aging.

Project Objectives

Project Objectives
  • Empowers users with varying comfort levels with technology to feel secure and confident
    with every tap, when discovering or registering for recreational programs.

  • Address language barrier and technology proficiency challenges in registration systems.

  • Empowers users with varying comfort levels with technology to feel secure and confident
    with every tap, when discovering or registering for recreational programs.

  • Address language barrier and technology proficiency challenges in registration systems.

My Role

My Role
  • Led the team in designing a user-centric product experience prioritizing accessibility and visibility of options.

  • Designed the onboarding experience—language setup, guided tour and Profile ID interfaces. Defined the branding identity of the product.

  • Conducted user research, user journeys, wireframes, prototype, usability testing, and high-fidelity designs.

  • Interviewed municipal recreational administrators, representatives, and members of target audience.

  • Led the team in designing a user-centric product experience prioritizing accessibility and visibility of options.

  • Designed the onboarding experience—language setup, guided tour and Profile ID interfaces. Defined the branding identity of the product.

  • Conducted user research, user journeys, wireframes, prototype, usability testing, and high-fidelity designs.

  • Interviewed municipal recreational administrators, representatives, and members of target audience.

RESEARCH

RESEARCH

How we began...

Older adults often participate in recreational activities, but current systems are not designed to support them.

Older adults often participate in recreational activities, but current systems are not designed to support them.

They frequently feel alienated by complex UI patterns that lack human touch and tactile reliability of traditional, in-person registration.

With this in mind, we began breaking down the problem and looking into the current registration process our target audience would experience. We raised questions about the existing system to understand the core of the problem.

They frequently feel alienated by complex UI patterns that lack human touch and tactile reliability of traditional, in-person registration.

With this in mind, we began breaking down the problem and looking into the current registration process our target audience would experience. We raised questions about the existing system to understand the core of the problem.

Problem Statement

Problem Statement

How might we design an app that allows older adults to access different recreational programs in one place and sign-up for them, while maintaining some aspects of in-person sign-ups that they are familiar with? 

How might we design an app that allows older adults to access different recreational programs in one place and sign-up for them, while maintaining some aspects of in-person sign-ups that they are familiar with? 

Research Goals

Research Goals

To guide us through our user research, we defined the following goals:

To guide us through our user research, we defined the following goals:


To guide us through our user research, we defined the following goals:

Program Discovery

Identify how Older adults discover and register for local recreational programs.

Program Discovery
Identify how Older adults discover and register for local recreational programs.

Registration Challenges

Examine Older adults’ registration preferences and challenges with digital platforms.

Registration Challenges
Examine Older adults’ registration preferences and challenges with digital platforms.

Future Research

With the outcomes, our next steps will be to use the findings to inform future research and designing the experience for our users.

Future Research
With the outcomes, our next steps will be to use the findings to inform future research and designing the experience for our users.

Methodology

Methodology

User interviews were conducted by walk-ins to local community centres around Toronto and sending emails.

User interviews were conducted by walk-ins to local community centres around Toronto and sending emails.

Initially, we were uncertain about securing interviews with older adults due to concerns about their reachability or hesitancy to participate in our interviews. Hence, an E-mail template was created to send out to community centre Administrators with expertise in our primary target audience.

Initially, we were uncertain about securing interviews with older adults due to concerns about their reachability or hesitancy to participate in our interviews. Hence, an E-mail template was created to send out to community centre Administrators with expertise in our primary target audience.

2

Interview

Scripts

Interview

Scripts

6

Emailed Centres

Emailed Centres

The E-mails were circulated to different recreational centres around the GTA, including Vaughan, and Markham.

The E-mails were circulated to different recreational centres around the GTA, including Vaughan, and Markham.

Why this method?

  • By walking-in to community centres we have access to talk with older adults who participate in recreational activities and Admins who provide and assist them with the sign-up process.

  • Many older adults may be more comfortable with face-to-face interaction than with an online survey or an email request. An in-person approach, even a brief one, can feel more personal, and trustworthy.

  • Sending out E-mails allowed us to have a larger scalability and reach to Administrators giving participants more time to provide more detailed and reflective answers.

  • By walking-in to community centres we have access to talk with Baby Boomers who participate in recreational activities and Admins who provide and assist them with the sign-up process.

  • Many Baby Boomers may be more comfortable with face-to-face interaction than with an online survey or an email request. An in-person approach, even a brief one, can feel more personal, and trustworthy.

  • Sending out E-mails allowed us to have a larger scalability and reach to Administrators giving participants more time to provide more detailed and reflective answers.

  • By walking-in to community centres we have access to talk with older adults who participate in recreational activities and Admins who provide and assist them with the sign-up process.

  • Many older adults may be more comfortable with face-to-face interaction than with an online survey or an email request. An in-person approach, even a brief one, can feel more personal, and trustworthy.

  • Sending out E-mails allowed us to have a larger scalability and reach to Administrators giving participants more time to provide more detailed and reflective answers.

How it went?

After two weeks, we were able to secure a total of 8 User Interviews. We were able to interview 4 Older Adults and 4 Administrators

After two weeks, we were able to secure a total of 8 User Interviews. We were able to interview 4 Older Adults and 4 Administrators

Research Findings

Research Findings

What did we learn?

From all 8 interviews, we organized the insights into common themes and identified pain points.

From all 8 interviews, we organized the insights into common themes and identified pain points.

In-person Registration Preference

Many older adults prefer in-person registration as they find them more familiar, accessible, and easier to navigate.

Many older adults prefer in-person registration as they find them more familiar, accessible, and easier to navigate.

“I like signing up in person because it's just easier. I’ve always done things face-to-face, that’s just what I’m used to.”
— Lucy, Baby Boomer

“I like signing up in person because it's just easier. I’ve always done things face-to-face, that’s just what I’m used to.”
— Lucy, Baby Boomer

System Complexity

The online registration process is challenging due to too many steps, cluttered interfaces, and technical barriers.

The online registration process is challenging due to too many steps, cluttered interfaces, and technical barriers.

“Older adults are a bit more intimidated by technology so occasionally we get feedback saying that using the online system creates more barriers.”
— Kerry Wakefield, Community

Recreation Manager, City of Markham

“Older adults are a bit more intimidated by technology so occasionally we get feedback saying that using the online system creates more barriers.”
— Kerry Wakefield, Community
Recreation Manager, City of Markham

Language Barrier

Non-English-speaking older adults struggle with registration due to limited language support, often needing assistance.

Non-English-speaking older adults struggle with registration due to limited language support, often needing assistance.

“[Baby boomers] don't know how to navigate, they can't speak English fluently. They'll get their friend to do it for them, maybe show them. So we really lean on them to show them how to use our system and the systems.”
— Eddie, Customer Service

Representative, City of Markham

“[Baby boomers] don't know how to navigate, they can't speak English fluently. They'll get their friend to do it for them, maybe show them. So we really lean on them to show them how to use our system and the systems.”
— Eddie, Customer Service Representative, City of Markham

Competitor Analysis

Competitor Analysis

We analyzed two popular current online registration system used in Toronto and compared their sign-up process flow.

We analyzed two popular current online registration system used in Toronto and compared their sign-up process flow.

After our user research we began asking ourselves…

Could this idea of making a simplified process/program just for older adults be interpreted as a “solution to a disability” to some?

If we introduce this idea, it may also be an inconvenience to the administrators: another tool to incorporate into their larger system. How do we address this? 

Could this idea of making a simplified process/program just for older adults be interpreted as a “solution to a disability” to some?

If we introduce this idea, it may also be an inconvenience to the administrators: another tool to incorporate into their larger system. How do we address this? 

DESIGN SOLUTION

DESIGN SOLUTION

DESIGN SOLUTION

DESIGN SOLUTION

Target User

Target User

Empathize | Who are our users?

Empathize | Who are our users?

The primary target users are active Older adults born between 1946 and 1964, dedicated to proactive health management and community involvement.

The primary target users are active Older adults born between 1946 and 1964, dedicated to proactive health management and community involvement.

These users are motivated to pursue active and healthy lifestyles—socially and physically—through programs that prioritize physical longevity and human connection.

These users are motivated to pursue active and healthy lifestyles—socially and physically—through programs that prioritize physical longevity and human connection.

Why this demographic?

Why this demographic?

  • Current online registration systems are often used by users outside this
    age group.

  • This generation grew up with conversational, in-person sign-ups.

  • Current online registration systems are often used by users outside this
    age group.

  • This generation grew up with conversational, in-person sign-ups.

Secondary User: Recreational Center Administrators

These admins are experts on the systems used to register for programs. They serve as facilitators and play a crucial role in designing, managing, and offering support for these programs.

Secondary User: Recreational Center Administrators

These admins are experts on the systems used to register for programs. They serve as facilitators and play a crucial role in designing, managing, and offering support for these programs.

Why this demographic?

Why this demographic?

  • They often work with Older adults to assist them during the registration process.

  • Often deal high volume of support requests from users who find the current systems difficult.

  • They often work with Older adults to assist them during the registration process.

  • Often deal high volume of support requests from users who find the current systems difficult.

Personas & Empathy Map

Personas & Empathy Map

Who do we want to build for?

Who do we want to build for?

Journey Mapping

Journey Mapping

A user journey map based on the insights from the interviews was created to further understand the navigation process of discovering and registering for programs with the current system.

A user journey map based on the insights from the interviews was created to further understand the navigation process of discovering and registering for programs with the current system.

Ideation

Ideation

Ideate | How can we help our users?

Ideate | How can we help our users?

From what we learned from the user interviews, we translated those discovered pain points into opportunities to inform our solution.

From what we learned from the user interviews, we translated those discovered pain points into opportunities to inform our solution.

Top 3 Goals

Top 3 Goals

Guided Experience & Hybrid Support

Guided Experience & Hybrid Support

Walkthrough tutorial that mimics in-person process. AI Assistant to guide users or direct line of contact with customer services.

Walkthrough tutorial that mimics in-person process. AI Assistant to guide users or direct line of contact with customer services.

Less Clicks & Clear Affordances

Less Clicks & Clear Affordances

Minimal steps to complete a task and larger buttons.

Providing visual cues, confirmations, and easy-to-understand icons.

Minimal steps to complete a task and larger buttons. Providing visual cues, confirmations, and easy-to-understand icons.

Multilingual Support

Multilingual Support

Multiple languages available. Prompting users to select their language at first launch.Simple and intuitive visual language supported by icons.

Multiple languages available. Prompting users to select their language at first launch.Simple and intuitive visual language supported by icons.

User & Task Flow

Two main user flows were created to address our problem. We focused on the task flows of finding a program and the registration process, all within the context of upon first download. I was responsible for Task flow 1: Onboarding experience and Finding a Program.

Two main user flows were created to address our problem. We focused on the task flows of finding a program and the registration process, all within the context of upon first download. I was responsible for Task flow 1: Onboarding experience and Finding a Program.

TASK 1 : Onboarding + Finding a Program

This task flow maps out the overall specific steps a user takes to find and select a program within the app. Visualizing the process from the user's entry point to their final selection, allow us to identify and remove unnecessary steps, streamline the navigation, and create a more efficient and intuitive path to the end goal.

This task flow maps out the overall specific steps a user takes to find and select a program within the app. Visualizing the process from the user's entry point to their final selection, allow us to identify and remove unnecessary steps, streamline the navigation, and create a more efficient and intuitive path to the end goal.

Wireframes

Wireframes

Low-Fidelity Paper Prototype

I created a paper mock-up of the task flow. This process allowed me to see what was working and what wasn’t, providing a foundation when designing the wireframes.

I created a paper mock-up of the task flow. This process allowed me to see what was working and what wasn’t, providing a foundation when designing the wireframes.

Mid-Fidelity Prototype

Building on previous user research, the identified key usability challenges such as language barriers, visibility of options, and system complexity were taken into account to inform the design of the app. A Spanish version of the app was developed as well for testing.

Building on previous user research, the identified key usability challenges such as language barriers, visibility of options, and system complexity were taken into account to inform the design of the app. A Spanish version of the app was developed as well for testing.

Usability Testing

Usability Testing

Can the solution we are building be used?

I developed a comprehensive testing plan to ensure the design addressed user needs. The plan outlines the task under test, business case, research objectives, methodology to gather efficiently valuable feedback and validate our design decisions.

I developed a comprehensive testing plan to ensure the design addressed user needs. The plan outlines the task under test, business case, research objectives, methodology to gather efficiently valuable feedback and validate our design decisions.

Testing Insights

Testing Insights

How did it go?

Overall, the app is perceived as simple and easy to use. When asked about their experience, both participants found the app intuitive and were able to navigate it without significant challenges.

Overall, the app is perceived as simple and easy to use. When asked about their experience, both participants found the app intuitive and were able to navigate it without significant challenges.

Participants successfully completed the task of finding a nearby fitness program, with only pain points occurring during the initial language and location setup.

Pain Points

Pain Points

Highlighted in red are the actions that can be performed in the prototype and notes were pain points were faced.

Highlighted in red are the actions that can be performed in the prototype and notes were pain points were faced.

The following key insights were identified about the overall prototype’s design and navigation process:

The following key insights were identified about the overall prototype’s design and navigation process:

Mistrust with Location Accuracy

Users may feel uncertain about pre-filled data as there is a lack of trust in the accuracy of the “Use my current location” feature. 

User need reassurance that their location is being correctly detected and that they have control to adjust it if needed.

Users may feel uncertain about pre-filled data as there is a lack of trust in the accuracy of the “Use my current location” feature. 

User need reassurance that their location is being correctly detected and that they have control to adjust it if needed.

“Perhaps one area where it could be improved is the ability to select the current location, with a map that can be displayed in case there is a geolocation problem.”
— Rudy, Baby Boomer

“Perhaps one area where it could be improved is the ability to select the current location, with a map that can be displayed in case there is a geolocation problem.”
— Rudy, Baby Boomer

Unclear Affordances & Intuitive UI Elements

Accessibility issues arose from unclear affordances and visibility issues. Users need a clearer visual distinction between what is interactive and what is static.

Accessibility issues arose from unclear affordances and visibility issues. Users need a clearer visual distinction between what is interactive and what is static.

Users struggled with tapping check- boxes, as they expected the entire label to be tappable rather than just the check-box
itself.

Users struggled with tapping check- boxes, as they expected the entire label to be tappable rather than just the check-box
itself.

Visually Lacking

Users value a more visually engaging interface that incorporates stronger contrast, icons, and images to aid comprehension. They need visual cues besides text alone, to feel more confident when navigating.

Users value a more visually engaging interface that incorporates stronger contrast, icons, and images to aid comprehension. They need visual cues besides text alone, to feel more confident when navigating.

“Make it more visual, have more contrast and images for people who don’t understand some things in writing.”
— Joanna, Baby Boomer

“Make it more visual, have more contrast and images for people who don’t understand some things in writing.”
— Joanna, Baby Boomer

The data collected from all usability testings and reviewed to identify common themes. Insights and feedback from usability testing were incorporated into the final solution.

The data collected from all usability testings and reviewed to identify common themes. Insights and feedback from usability testing were incorporated into the final solution.

Final Solution

Final Solution

Introducing..

Recreo is a community-focused recreational activity app designed for older adults to make it easier to discover, sign up for, and enjoy local programs.

Recreo is a community-focused recreational activity app designed for older adults to make it easier to discover, sign up for, and enjoy local programs.

Recreo is a community-focused recreational activity app designed for older adults to make it easier to discover, sign up for, and enjoy local programs.

Multiple languages to support the diverse community of users in the GTA.

This feature tackles down language barriers, making the app more accessible and welcoming to all audiences.

Multiple languages to support the diverse community of users in the GTA.

This feature tackles down language barriers, making the app more accessible and welcoming to all audiences.

A quick animated tour of the home menu interface to guide new users.

Empowers users with varying comfort levels with technology by providing a friendly, visual guide.




The tour is optional, as it caters to both users who need a little guidance and those who are already comfortable with technology.

A quick animated tour of the home menu interface to guide new users.

Empowers users with varying comfort levels with technology by providing a friendly, visual guide.

The tour is optional, as it caters to both users who need a little guidance and those who are already comfortable with technology.

A quick animated tour of the home menu interface to guide new users.

Empowers users with varying comfort levels with technology by providing a friendly, visual guide.




The tour is optional, as it caters to both users who need a little guidance and those who are already comfortable with technology.

Recreo ID replaces tedious, multi-step forms with one-time registration profile designed for instant check-ins.

Addresses the issue of repeated registration steps with a saved QR profile for users to quickly sign-up for activities by simply having their unique code scanned at a facility.

Recreo ID replaces tedious, multi-step forms with one-time registration profile designed for instant check-ins.

Addresses the issue of repeated registration steps with a saved QR profile for users to quickly sign-up for activities by simply having their unique code scanned at a facility.

Register for activities in 3 simple steps. Reduced to 2 if they create a Recreo ID.

Register for activities in 3 simple steps. Reduced to 2 if they create a Recreo ID.

A guided experience with an AI voice assistant to drawing conversational aspects from in-person sign-ups.

Auditory feedback and chatbot system to ensure users feel supported and reassured.

Makes the registration process feel more personal and less intimidating for users.

A guided experience with an AI voice assistant to drawing conversational aspects from in-person sign-ups.

Auditory feedback and chatbot system to ensure users feel supported and reassured. Makes the registration process feel more personal and less intimidating for users.

A guided experience with an AI voice assistant to drawing conversational aspects from in-person sign-ups.

Auditory feedback and chatbot system to ensure users feel supported and reassured.

Makes the registration process feel more personal and less intimidating for users.

Final Screens Overview

Final Screens Overview

APP Demo

APP Demo

Next Steps

Next Steps

Further testing

A second round of usability testing is planned with a broader user group to gather more comprehensive feedback on our new designs and features.

A second round of usability testing is planned with a broader user group to gather more comprehensive feedback on our new designs and features.

Our next steps are focused on refining the prototype by further integrating read-out-loud assistance to more screens.

Based on user research and phase 1 user testing, our team adjusted and merged our individual prototypes into one application. Our goal is to understand if the changes made (i.e. adding different kinds of feedback, features like saved programs, verification step etc.) further support the user and their goal to complete a registration successfully. 

Our next steps are focused on refining the prototype by further integrating read-out-loud assistance to more screens.

Based on user research and phase 1 user testing, our team adjusted and merged our individual prototypes into one application.

Our goal is to understand if the changes made (i.e. adding different kinds of feedback, features like saved programs, verification step etc.) further support the user and their goal to complete a registration successfully. 

Our next steps are focused on refining the prototype by further integrating read-out-loud assistance to more screens.

Based on user research and phase 1 user testing, our team adjusted and merged our individual prototypes into one application.

Our goal is to understand if the changes made (i.e. adding different kinds of feedback, features like saved programs, verification step etc.) further support the user and their goal to complete a registration successfully. 

Branding

Branding

Why Recreo?

“Recreo” means recess or recreation in Spanish. The name reflects leisure, community, and the joy of participating. It reflects our mission to provide users with opportunities to enjoy their free time and connect with others.

“Recreo” means recess or recreation in Spanish. The name reflects leisure, community, and the joy of participating.

It reflects our mission to provide users with opportunities to enjoy their free time and connect with others.

The branding for Recreo was designed to communicate its core purpose: fostering an active and accessible community. Our logo features people linked together to represent this mission visually. It reflects the idea of an interconnected network of people and activities.

The branding for Recreo was designed to communicate its core purpose: fostering an active and accessible community. Our logo features people linked together to represent this mission visually. It reflects the idea of an interconnected network of people and activities.

The app’s colours were chosen to create a sense of youthful energy and excitement.

We wanted the user to feel energetic and optimistic when signing up for a program, and create a feeling of anticipation.

- Orange (Movement)
- Green (Health)
- Yellow (Optimism and Energy)
- Purple (Inspiration)


The app’s colours were chosen to create a sense of youthful energy and excitement.

We wanted the user to feel energetic and optimistic when signing up for a program, and create a feeling of anticipation.

- Orange (Movement)
- Green (Health)
- Yellow (Optimism and Energy)
- Purple (Inspiration)

The app’s colours were chosen to create a sense of youthful energy and excitement.

We wanted the user to feel energetic and optimistic when signing up for a program, and create a feeling of anticipation.

- Orange (Movement)
- Green (Health)
- Yellow (Optimism and Energy)
- Purple (Inspiration)

TAKEAWAYS

TAKEAWAYS

Reflection

Reflection

Recreo provided me hands-on experience of how to translate user needs into opportunities in order to create intuitive and effective design solutions.

Recreo provided me hands-on experience of how to translate user needs into opportunities in order to create intuitive and effective design solutions.

Although the design did not reach its full potential, during the 4 months of this project, I was able to develop my skills across various stages of product development, from initial user research to final prototype and visual identity.

Although the design did not reach its full potential, during the 4 months of this project, I was able to develop my skills across various stages of product development, from initial user research to final prototype and visual identity.

What did I learn?

What did I learn?

Strategic User Research

Strategic User Research

Learned how to be resourceful and leverage indirect data about primary users by observing and interviewing related groups.

Learned how to be resourceful and leverage indirect data about primary users by observing and interviewing related groups.

From Data to Design

From Data to Design

Planned a comprehensible outline to guide the user research process and usability testing. Analyzed data to validate design choices and identify areas for improvement.

Planned a comprehensible outline to guide the user research process and usability testing. Analyzed data to validate design choices and identify areas for improvement.

Leadership & Team Work

Leadership & Team Work

Learned to be an effective team player. Took initiative in organizing discussions and setting actionable goals, while providing constructive feedback.

Learned to be an effective team player. Took initiative in organizing discussions and setting actionable goals, while providing constructive feedback.

Storytelling

Storytelling

Learned to tell a narrative to offer a more engaging presentation of our journey and design process.

Learned to tell a narrative to offer a more engaging presentation of our journey and design process.

Challenges

This project taught me valuable lessons through the different challenges that presented during design thinking process and iteration of the product.

This project taught me valuable lessons through the different challenges that presented during design thinking process and iteration of the product.

Visual Hierarchy

Visual Hierarchy

Prioritizing visibility without overcrowding the UI. Establishing a clear visual hierarchy that reduces system complexities and not induce them.

Prioritizing visibility without overcrowding the UI. Establishing a clear visual hierarchy that reduces system complexities and not induce them.

Time Constraints

Time Constraints

Managing different schedules of a diverse team. We had to established a timeline of milestones to meet to stay on track with the project deadlines.

Managing different schedules of a diverse team. We had to established a timeline of milestones to meet to stay on track with the project deadlines.

Work Division

Work Division

Working with team members who had different areas of expertise, we had to ensure we had clear communication about the work division.

We established a system for regular check-ins and shared our progress and feedback.

Working with team members who had different areas of expertise, we had to ensure we had clear communication about the work division.

We established a system for regular check-ins and shared our progress and feedback.

Thanks for following along!

Thanks for following along!

Thanks for
following along!

I appreciate you taking the time to dive into my process and the ethics behind this project.

I appreciate you taking the time to dive into my process and
the ethics behind this project.

I appreciate you taking the time to dive into my process and the ethics behind this project.

/ For Work

/ Connect

© 2026 Jeimy Joa. All Rights Reserved.

/ For Work

/ Connect

© 2026 Jeimy Joa. All Rights Reserved.

/ For Work

/ Connect

© 2026 Jeimy Joa. All Rights Reserved.